Sustainability

A Commitment, Not A Claim

We care about how our clothing is made.

The truth is, we’re not where we want to be yet.

There are parts of our process we’re proud of today, and there are parts we know can be better. We’d rather be honest about that than make promises we can’t stand behind.

For us, sustainability isn’t about being perfect. It’s about paying attention, making better choices where we can, and continuing to improve as we grow.

Our Approach

Every garment begins with a series of decisions — the fabric it’s made from, the way it’s produced, and the people involved in bringing it to life.

Whenever we have a choice, we try to make the better one.

That doesn’t mean we always get everything right. It means we’re committed to learning, improving, and taking responsibility for the impact our choices have over time.

We believe progress matters more than perfection, and we’d rather be transparent about our journey than pretend we’ve already arrived.

Where We Are Today

Many of the fabrics we use come from suppliers that follow more responsible practices, and we continue to seek better options wherever possible.

At the same time, we know that some parts of our supply chain and production process still have room for improvement. Sourcing isn’t always straightforward, and finding the right balance between quality, availability, and responsible production can sometimes be challenging.

We’re aware of those realities, and we’re committed to improving them rather than ignoring them.

Looking Ahead

We’re building IDAYAT with the long term in mind.

As we grow, we want to work with more responsible suppliers, improve our production practices, reduce unnecessary waste, and make better decisions across every stage of our process.

We know meaningful change doesn’t happen overnight. What matters is continuing to move forward, collection after collection, year after year.

We may not be where we want to be yet, but we’re committed to becoming the kind of brand that gets there.