To us, it represents a commitment to creating clothing with intention — pieces that feel thoughtful, beautiful, and worth returning to.
What makes IDAYAT different?
We believe good clothing should feel beautiful to wear and remain relevant long after a trend has passed. Every collection is an opportunity for us to learn, improve, and create pieces we’re proud to put our name on.
Where are your products made?
Our products are designed and produced in Jaipur, Rajasthan — a city known for its rich textile and printing traditions.
Being closely involved in the process allows us to pay attention to the details that matter, from fabric selection to the finishing of each piece.
Why don’t you restock every design?
We love creating new collections and introducing fresh ideas. While some favourites may return, many of our styles are produced in limited quantities so we can continue exploring new fabrics, prints, and silhouettes.
Is IDAYAT a sustainable brand?
We’re working towards becoming a more sustainable brand, but we don’t believe sustainability is something that can simply be claimed.
There are parts of our process we’re proud of today, and there are parts we know can be better. Rather than pretending we’ve figured everything out, we choose to be honest about where we are and committed to improving where we can.
Our goal is simple: to make better choices with every collection we create and continue moving in the right direction as we grow.
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