Idayat is a premium women’s ethnic wear label that celebrates refined Indian craftsmanship, timeless elegance, and contemporary sophistication. Created under Umeralla, a unit of Shivaay Print, Idayat is proudly rooted in Sanganer, Jaipur — a globally renowned hub of artisanal textile heritage.
Designed for the modern woman who values tradition with distinction, Idayat brings together heritage techniques and elevated design sensibilities. Each creation is a thoughtful expression of grace, culture, and understated luxury.
Our Heritage & Craftsmanship
Sanganer’s legacy of exquisite printing and textile artistry forms the soul of Idayat. Drawing inspiration from centuries-old techniques, our collections are crafted with meticulous attention to detail — from hand-finished fabrics to carefully curated motifs and color palettes.
We work closely with skilled artisans, honoring their expertise while reimagining traditional crafts through a modern, refined lens. Every garment reflects precision, patience, and a deep respect for the art of slow, meaningful fashion.
The Idayat Collection
Idayat offers a curated range of luxury women’s ethnic wear, designed to transcend seasons and trends. Our pieces are created for women who appreciate elegance in simplicity, richness in detail, and comfort without compromise.
Whether for everyday sophistication or special occasions, our designs are crafted to make a subtle yet lasting impression.
Our Philosophy
At Idayat, luxury is defined by authenticity, quality, and intention. We are committed to responsible craftsmanship, premium materials, and timeless design — creating garments meant to be cherished, not replaced.
As an e-commerce brand, we aim to deliver an elevated shopping experience, bringing Jaipur’s finest craftsmanship directly to wardrobes across India.
Why Idayat
Rooted in Jaipur’s rich textile heritage
Crafted with premium fabrics and refined detailing
Thoughtfully designed for modern, confident women
A seamless blend of tradition, elegance, and contemporary style
Idayat is more than a label — it is an expression of heritage, redefined for today. We invite you to experience ethnic wear where craftsmanship meets quiet luxury.
